Marketing of Shifty pt 2

Shifty's posters consisted of Bright yellow backgrounds and black fonts theese kind of complimenatary colours make you more aware of the poster whilst around the city

Metrodome had a strategy to reach the target audience by its use of adverts ran on pirate radio stations
 fly-posters were used
The poster below to market shift was simple yet eye catching- it consisted of a bright yellow background, a large bold font  with both main characters in the middle with the "I" dividing them.

Business cards representing the character of Shifty as a drug dealer were distributued included the website address
They also had a viral marketing campaign which was used via email